Fashion Celebrity Dives into the Luggage Biz
The suitcase industry has had its ups and downs, but Shay Mitchell’s BÉIS is blowing the doors off the baggage claim. Forget about your ‘meh’ airport fashion, ’cause it’s about to get a high-profile upgrade. Established, cosy, out-to-dinner-with-your-parents type of luggage brands are now backing into their (plane)seats as this innovative label gifs the travel bag industry a hot makeover. And folks, it’s been just over five years since our Pretty Little Liar launched this showstopper.
Being a disruptor is the main feature Shay Mitchell brings to this overpopulated luggage market, and let me tell you, she’s taking reinvention to a whole new stratosphere. The traditional functionality of luggage is getting a facelift, and Shay’s line is leading the charge. This brand is here to prove that travel can also be a stylish rite of passage.
While the competition struggles to get their ‘bags’ together, BÉIS is popping champagne corks in the air. Turns out, revamping an industry isn’t a walk in the park, but Mitchell, with her charismatic style and approach, has shown that change is not only possible but also pretty fabulous.
Key Takeaways
- Shay Mitchell, our beloved Emily from Pretty Little Liars has brought sophistication and style to the travel luggage industry with her brand, BÉIS.
- She’s slaying the game and turning the carry-on carousel into a Hollywood-esque runway infused with attitude and edge.
- Shay’s brain-child, BÉIS, stands out by reinventing the mundane travel bags into fine works of utility and fashion, giving the luggage market a stylish makeover.
- With its rapid exponential growth since inception, the BÉIS brand is popping corks, while the competition fumbles around in the baggage claim.
My Hot Take
It’s clear as a perfectly polished airplane window – Shay Mitchell’s proven that a great carry-on can be a party-on too. While we’re tumbling into those tiny airline seats, her ingenious product line is maintaining its gravity-defying trajectory. Every piece of BÉIS is like a love letter to style-savvy wanderers, totally uprooting the traditional concept of luggage. In punchline terms, Shay Mitchell doesn’t just pack a suitcase, she packs a punch in the luggage industry. Kudos to her, and board that BÉIS train (or plane) guys, first-class style of course!